OXO : A Pet Care Package

Business Design 

A product extension for the renown housewares brand, OXO, which optimizes the dog washing process and creates a stronger bond between a pet owner and its pet. 

Refined based on feedback from John Farber, founder of OXO.

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Client 

OXO

Year

2016

Time Frame

Feb 2016 - May 2016


+ Opportunity

During my research phase in the Business of Product Design course, I has visited a friend's house to work and watched her struggle as she washed her little Yorkie. I helped her with the task and wished the process could be more enjoyable. 

+ Goal

The goal was to increase the profit for an existing brand with a new product line that follows its business value and culture. I chose design a new product for OXO customers, who are also pet owners, that would offer ease and comfort in a specific pet care process. 

+ Result

The final solution is OXO Pet Care Package that provides comfort and efficiency for OXO customers who wash/groom their dogs at home,

* The pet care package focuses on dog care, but is an example of OXO's potential in expanding to other areas of the pet market. 




The bath body leash secures the dog in place while the owner can comfortably use the furbath sponge to wash him or her with a thorough scrub. The anti-slip afterbath towel helps absorb excess water and prevents falls in the bathroom. 




A journey map of the 3 products: 


Bath Body Leash: materials: silicone and plastic / length 48", tube diameter: 0.6" / weight: 5.2 ounces 

Solution: Eliminates the usage of leash hooks, which may be difficult to use for some individuals. Prevents from hurting the the dog's neck, and frustration in dealing with wet leashes. 

Bath Body Leash In Use: 
1. Suction cup provides secure placement. 
2. Small c-clamps easily secures dog's body in place.
3. Flexible leash gives comfort and flexibility in washing the dog.




Furbath Sponge with storage: materials: silicone, plastic, and cellulose wood fibers / dimensions: 4.5" x 2.75" x 2.5" / weight: 4.8 ounces

Solution: Eliminates the continuous process of squeezing shampoo, and prevents hands from tiring out. 

FurBath Sponge In Use
1. Storage helps the bathroom stay clean.
2. Textured sponge prevents the hand from scrubbing and tiredness. 
3. Holes in the storage helps air flow and prevents molding.




Afterbath towel 
- materials: silicone, cotton / dimensions: 40" x 26" / weight: 1.9 lbs

Solution: Prevents slips and eliminates the extra step of re-flattening the towel on the ground. 

AfterBath Towel In Use
1. Silicone border allows the owner to easily spread the towel on the floor. 
2. Anti-slip silicone bottom stabilizes the owner when coming out of the bathtub
3. Cotton towel absorbs water as it drips from the dog.




OXO Pet Care Package eliminates the extra steps in the dog washing process, as well as worries that come with giving a pet dog a thorough bath.



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