Kiwi Crate: Doodle Crate

Kiwi Crate is a monthly subscription service that delivers science and art projects to kids and their families. At Kiwi Crate, I designed February -June's doodle crates for Doodle – a more art-oriented sub-brand of Kiwi Crate. 

>> Only the development of the February crate is shown below. << 

Role: Product Designer | Doodle Crate Webpage

↩ work 

Target Audience

Families with children, Teens ages 9-16+


Sketching, 3D Prototyping, User Research, User Testing, Packaging

Project Time Frame

Nov 2016 - Jan 2017

February's Doodle Crate

For this year's February Doodle Crate, I wanted to deliver a project that allowed kids to make their own organizers that could brighten up any space. The team was drawn to the idea of 2D to 3D design and settled on the theme: handcrafted bowls. 

Inspiration Board


The tricky part of designing any crates is to develop projects that not only reward through small challenges, but also help kids discover their artistic strengths. For the February crate, I needed to find bowl-making techniques that would engage both male and female kids with simple, yet stimulating techniques. 

Prototypes of 4 Different Techniques

I made prototypes to figure out which –
• bowl making process came out with the best results, for example, fewer warping tendencies and faded colors.
• bowl making techniques were clear enough to provide a direction, but open-ended enough to foster the kid's artistic ability. 
• combination of colors were liked by both girls and boys.
• tools and materials were within our budget.

Reviewed by Kids

Leading user testing sessions, I prepared materials that were needed to make the final product, the bowl. I used equipment such as the Silhouette to cut templates, and gathered materials that were sent from our overseas partner. 

For this crate, I went through five user testing sessions, and in each session we invited different kids to try different bowl-making techniques.

Crate Materials Approved. 

Once I had all the materials tested and approved, I created specs for packaging the materials. 

Fake Packout Tested. 

After the materials were approved, I made a fake packout to make sure all the materials could fit nicely inside the box, and that the box stayed within the weight limit. 

Crate Instructions

I worked with the editorial team to put crate instructions together, while working with the photographer to get photos for the instructions. 

I worked with the videographer to make an instructional video you can view here!

The Purpose of Handcrafting Bowls

Lastly, I worked with the marketing team to make sure they clearly described the purpose of the crate well – to explore the technique of sculpting with paper and discover paper can be shaped in ways that form beautiful products. 

Want to learn more about my design process? Shoot me an email!

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